Director of Admissions, Marketing and Communications
Kuala Lumpur, MY
Mont’Kiara International School (M’KIS) is one of Kuala Lumpur’s established international schools, located in the vibrant and diverse Mont’Kiara community. Established in 1994, the School is an accredited International Baccalaureate (IB) World School, offering the full IB continuum: Primary Years Programme (PYP), Middle Years Programme (MYP) and Diploma Programme (DP), alongside the US High School Diploma.
M’KIS serves a diverse international community of more than 700 students representing over 45 nationalities and is accredited by the Western Association of Schools and Colleges (WASC).
In August 2026, M’KIS became part of Nord Anglia Education (NAE), a leading global family of premium international schools. This partnership connects the School to a wider international network of educational expertise, global learning opportunities, shared resources and professional
Position Overview
The Director of Marketing, Admissions & Communications (MAC) is a senior leadership position responsible for providing strategic direction, leadership and operational oversight of the School’s Marketing, Admissions and Communications functions.
Reporting to the Principal, the Director will develop and implement an integrated MAC strategy that strengthens the School’s market position, enhances brand recognition, drives student enrolment and retention, and builds strong relationships with prospective and existing families.
The role requires a strategic and commercially minded leader who can translate the School’s educational vision and distinctive value proposition into effective marketing, recruitment, communications and family engagement initiatives.
Working closely with the Principal, Senior Leadership Team (SLT), Regional Office and Nord Anglia Education’s central teams, the Director will ensure that all MAC activities are aligned with the School’s strategic priorities, financial objectives, brand standards and group-wide policies.
A key priority of the role is to ensure an exceptional and consistent Family Experience Journey, from initial awareness and enquiry through admissions, enrolment, retention and long-term advocacy.
Key Responsibilities
A. Strategic Leadership and Planning
B. Marketing, Brand Management and Market Positioning
C. Admissions and Enrolment Management
D. Communications and Stakeholder Engagement
E. Family Experience and Community Engagement
F. Departmental Leadership and People Management
G. Data Management, Reporting and Performance Monitoring
H. Governance, Compliance and Continuous Improvement
Access to Full JD of the role via this link
Key Performance Indicators (KPIs)
- Achievement of annual student enrolment and recruitment targets.
- New student enquiry generation and conversion rates.
- Student retention and re-enrolment performance.
- Accuracy and reliability of enrolment forecasts.
- Effectiveness and return on investment of marketing campaigns.
- Growth in brand awareness, market positioning and School reputation.
- Parent satisfaction and overall Family Experience Journey.
- Timeliness, quality and effectiveness of internal and external communications.
- Accuracy, integrity and effective utilisation of CRM and admissions data.
- Departmental budget management and expenditure control.
- Team performance, staff development and departmental effectiveness.
- Compliance with School policies, Nord Anglia Education standards and applicable regulatory requirements.
What We Offer
As part of Nord Anglia Education, you will join a leading global network of premium international schools, working alongside dedicated professionals who are committed to delivering outstanding educational experiences and outcomes.
You will have opportunities to collaborate with colleagues across the global Nord Anglia network, contribute to international initiatives and develop your professional capabilities within a dynamic and forward-thinking educational organisation.
You will also benefit from access to Nord Anglia University, the Group’s professional development platform, together with opportunities for continuous learning, career development and international collaboration.
Safeguarding, Health, Safety and Professional Responsibilities
Mont’Kiara International School and Nord Anglia Education are committed to safeguarding and promoting the welfare of children and young people.
The successful candidate must:
- Demonstrate a strong commitment to child safeguarding and the protection of students.
- Successfully complete all required pre-employment screening, including enhanced criminal background checks or equivalent checks for all relevant countries of residence, in accordance with applicable requirements.
- Participate in mandatory safeguarding and child protection training.
- Comply with all School and Nord Anglia Education policies, procedures and professional standards.
- Fulfil statutory and organisational responsibilities relating to Health and Safety, Cyber Security, Equal Opportunities, Data Protection and other relevant legislation.
- Maintain the highest standards of professional conduct, confidentiality, ethical behaviour and personal accountability.
- Undertake ongoing professional development in support of the School’s commitment to continuous improvement and staff development.