Social Media & Platforms Coordinator

SOCIAL MEDIA PLATFORMS COORDINATOR

JOB PURPOSE

To create relevant and engaging content that enhances the experience of our audiences by showcasing the school's educational offering, community life, and key activities through timely and effective communication across its digital channels and events.

To work closely with the Senior Leadership Team (SLT), Academic, Marketing, and Admissions teams to deliver a consistent and ongoing communication strategy that increases brand awareness, consideration, preference, and engagement, ultimately strengthening the school's reputation.

The role also requires a strong understanding of the digital ecosystem, including website management, user experience (UX/UI), and search engine marketing (SEM), to ensure an integrated and effective digital presence.

JOB RESPONSIBILITIES

1. Collaborate with the Marketing Executive to develop the content plan and editorial calendar, ensuring alignment with the school's commercial and brand positioning objectives, as well as its annual calendar of activities and events.

2. Propose, design, and produce engaging content for the school's social media platforms and digital channels (Instagram, Facebook, LinkedIn, website, blog, and email campaigns), working closely with the Academic, Marketing, and Admissions teams to ensure consistency with key messages and brand guidelines.

3. Develop creative concepts and innovative visual solutions (both audiovisual and graphic) that enhance the experience of current and prospective parents, ensuring alignment with the school's brand identity and positioning.

4. Plan, schedule, and publish content across the various digital channels in a timely manner, ensuring a consistent, effective, and engaging online presence.

5. Monitor and analyse content performance through key performance indicators (KPIs), identifying opportunities to maximise reach, impact, engagement, and overall effectiveness.

6. Monitor direct and indirect competitors to identify benchmarks, industry trends, and best practices that support the development of relevant and differentiated content, strengthening engagement and loyalty among the school's different audiences.

7. Manage photography and audiovisual coverage, as well as video editing, for the school's content, events, achievements, and key activities. Coordinate and oversee external audiovisual professionals and freelancers for specific projects and events.

8. Manage and maintain an organised library of photographic and audiovisual content, ensuring materials are properly stored, accessible, and available for future use across different contexts and platforms.

9. Coordinate with the Regional Office to obtain approvals for audiovisual materials and support the development of special projects involving external suppliers and agencies.

10. Work closely with the Marketing team and SLT to conceptualise and create impactful visual presentations that effectively communicate the school's key messages at events, education fairs, and other presentations.

11. Support the design and development of marketing collateral and promotional materials, including brochures, posters, banners, and other branded assets, ensuring visual consistency and alignment with the school's brand identity.

12. Manage and update the school's website using WordPress, ensuring content accuracy, functionality, visual consistency, and an optimal user experience.

13. Support the implementation and optimisation of the school's digital marketing activities, including SEM initiatives, to improve online visibility, website traffic, and audience engagement.

14. Perform any other duties assigned by the line manager that fall within the scope of the role and the individual's area of expertise.

JOB REQUIREMENTS

Qualifications and Experience

- Bachelor's degree or equivalent qualification in Communications, Audiovisual Communications, Advertising, Graphic Design, Digital Marketing, or a related field.

- Minimum of 5 years of relevant professional experience in a similar role.
- Relevant experience working with educational institutions and/or prestigious brands is highly desirable.
- Proven experience in social media management, digital content creation, and managing multiple digital communication channels.
- Mandatory requirement: Hands-on experience managing websites through WordPress, applying UX/UI principles, and implementing or managing SEM activities within an integrated digital ecosystem.

Other Knowledge and Skills

- Advanced English proficiency, preferably.
- Advanced proficiency in Adobe Creative Suite.
- Proficiency in using audiovisual and photographic equipment.
- Strong knowledge of digital marketing, social media platforms, and digital communication strategies.
- Excellent writing, editing, and proofreading skills.
- Strong visual communication, graphic design, and video editing skills.
- Ability to interpret digital performance metrics and identify opportunities for improvement.
- Excellent interpersonal and communication skills, with the ability to build relationships and collaborate effectively with stakeholders at all levels.
- Strong organisational skills, attention to detail, creativity, and ability to manage multiple projects and deadlines simultaneously.