Marketing and Admissions Manager

Marketing and Admissions Manager

This person takes on a strongly commercial development & partnership, events management, team leadership and marketing strategy and performance. 

Key Responsibilities

Commercial Development & Partnerships

• Support the Director in identifying and pursuing commercial opportunities that drive attraction and retention ahead of and following the new campus opening.

• Develop relationships and negotiate partnerships with feeder schools, international companies, consulates, and strategic partners in collaboration with the Director.

• Represent BCB at external meetings, presentations, and networking events, converting opportunities into measurable admissions pipeline growth.

Events Management

• Own the planning and delivery of attraction and retention/community events, including concepts, suppliers, registration, attendance targets, budgets, and logistics.

• Coordinate with Admissions and Marketing to align campaigns, invitations, and follow-ups, while the Coordinators retain ownership of campaign execution and communications.

• Evaluate attraction events against lead-generation objectives and their contribution to enquiries and enrolments.

Team Leadership

• Manage, coach, and monitor both Coordinators, aligning activities and results with commercial goals.

• Support the transition of event and commercial responsibilities, coordinating visit coverage as lead qualification moves to the Admissions Coordinator.

• Provide strategic guidance on marketing activities, including PR, photo and video production, and creative development.

• Work with both Coordinators to develop departmental training manuals and support their management of their respective teams.

Marketing Strategy & Performance

• Shape online and offline attraction campaigns with the external marketing intelligence/analytics agency, translating audience insights into targeting, messaging, and creative direction.

• Guide the Marketing and Communication Coordinator and external freelancer, assessing campaigns against the volume and quality of leads generated.

• Share market opportunities, partner feedback, and event outcomes with the Director to inform strategy.

• Deliver against KPIs for lead generation, pipeline growth, events, partnerships, and campaign performance, agreed with the Director during onboarding.

• Propose, manage, and control budgets within approved limits. All expenditure requires prior Director authorization; this role has no independent spending authority.

Skills, Knowledge and Experience

• 5+ years of experience in commercial development, business development, partnerships, or events management, ideally within education, hospitality, luxury/high-end consumer goods, or another relationship-driven B2B/B2C environment.
• Bachelor’s degree in Marketing, Advertising, Communication, or a related field.
• Advanced or fluent English.
• Proven success in securing partnerships or commercial agreements and driving measurable growth in qualified leads or pipelines.
• Experience delivering events end-to-end, including supplier management, budgeting, and cost control.
• People management and coaching experience, ideally managing individuals who lead their own teams.
• Strong commercial judgement, relationship-building, negotiation, and presentation skills, with confidence representing BCB across corporate, consular, school, and regional settings.
• Cross-cultural awareness and sensitivity to diplomatic protocols when working with international companies, consulates, and families.
• Ability to review supplier and partnership terms, involving legal or Director support where needed.
• Ability to interpret marketing dashboards and admissions CRM reports and translate insights into action.
• Strong organisation, attention to detail, and collaboration skills, with the ability to manage multiple partnerships and events, work towards targets, and build processes during organisational change.